Hi, I'm Alice

I make complex software feel simple.

From enterprise SaaS and AI-powered products to responsive websites, I turn dense workflows into interfaces people can use without training.

View my work →

Featured Projects

Capabilities

Product Design

User journeys, information architecture, and interface design for complex tools.

Web Experiences

Marketing sites and product pages, from phone to desktop.

Design Systems & UI

Tokens, components, and patterns that keep multi-platform products consistent.

Brand Identity

Visual systems that build trust.

About Me

Alice Sanders

I'm a product designer in San Diego. I work on dense, complicated software: enterprise platforms, AI tools, logistics. My job is making it feel like less.

My background spans enterprise SaaS, AI-powered products, websites, and brand identity. Some of that work is improving something people already rely on. Some of it is designing from nothing. I like both, for different reasons.

The work I'm proudest of usually looks small: labels on icon-only buttons, a filter panel that stays open, navigation in a long form. Often the difference between a product people tolerate and one they can use.

Beyond Design

When I'm not designing, you'll usually find me along the Southern California coast with a camera in hand.

Photography has taught me to notice composition, timing, and the details that often go unseen.