From enterprise SaaS and AI-powered products to responsive websites, I create digital experiences that balance business goals, user needs, and exceptional visual design.
Redesigned enterprise procurement workflows by improving navigation, information architecture, and usability.
Designing an AI-powered coaching platform for personal and professional growth.
Creating a cohesive brand identity and marketing website for an online music education platform.
Designed a responsive website and visual identity for a new construction company, focused on credibility, clarity, and customer trust.
Designing intuitive digital products and user experiences.
Building modern, responsive websites.
Creating scalable, consistent interfaces.
Crafting visual systems that build trust.
Hi, I'm Alice. I'm a Product Designer based in San Diego, focused on creating digital experiences that are intuitive, thoughtful, and built around real user needs.
My background spans enterprise SaaS, AI-powered products, websites, and brand identity. Whether I'm improving a complex workflow or designing a new experience from the ground up, I enjoy turning complexity into interfaces that feel simple, clear, and purposeful.
I believe good design starts with understanding people. Every project begins by learning how users think, where they struggle, and what success looks like; then translating those insights into experiences that are both functional and visually refined.
When I'm not designing, you'll usually find me along the Southern California coast with a camera in hand.
Photography has taught me to notice composition, timing, and the details that often go unseen. Those same observations shape how I design digital experiences that feel intuitive, purposeful, and human.
