From enterprise SaaS platforms to mobile apps, AI-powered products, and modern websites, I design intuitive digital experiences that simplify complexity, enhance usability, and help businesses achieve their goals.
Brand, UI, and AI experience work.
Simplifying enterprise procurement workflows through a more intuitive interface.
Designing an AI coaching experience for career growth and personal development.
Creating a cohesive brand identity and marketing website for an online music education platform.
Redesigning a contractor website to improve clarity, credibility, and customer confidence.
Designing intuitive digital products and user experiences.
Creating scalable, consistent interfaces.
Building modern, responsive websites.
Crafting visual systems that build trust.
Hi, I'm Alice. I'm a Product Designer based in San Diego, focused on creating digital experiences that are intuitive, thoughtful, and built around real user needs.
My background spans enterprise SaaS, AI-powered products, websites, and brand identity. Whether I'm improving a complex workflow or designing a new experience from the ground up, I enjoy turning complexity into interfaces that feel simple, clear, and purposeful.
I believe good design starts with understanding people. Every project begins by learning how users think, where they struggle, and what success looks like; then translating those insights into experiences that are both functional and visually refined.
Outside of design, I'm also a photographer. That experience has shaped my eye for composition, storytelling, and detail, influencing how I approach every product I design.
When I'm not designing, you'll usually find me along the Southern California coast with a camera in hand.
Photography has taught me to notice composition, timing, and the details that often go unseen. Those same observations shape how I design digital experiences that feel intuitive, purposeful, and human.
