The blog

Windows 8 App Developments

What’s app?

We thought it would be a nice idea to provide you with updates on some of the latest projects we’re working on at alicebydesign. So here goes…

The slideshow of images above represents a series of Windows 8 Apps developed for Fujitsu America. These apps deliver their content through live tiles providing useful, at-a-glance data to the user. We worked with the Engineering Group at Fujitsu America to design a custom look for the start screens, logos, and splash screens.

The Fujitsu Train Calendar, Presentation Manager, Tag-a-pix, Landmarks Calendar, and Barcode Tracker Apps were all designed with a Japanese consumer audience in mind. Our research confirmed our beliefs that the Japanese culture is based on cuteness. Cute is a learned and taught gender stereotype in Japanese society. Cute elements can be found almost everywhere in Japan, from big business to corner markets and national government. Thus, the reason to focus our design efforts toward the cute and cool side.

Although we didn’t achieve Pokemon or Hello Kitty status we believe the look and the feel of the apps are fun and whimsical enough to appeal to the cute-crazed Japanese market. These apps will be available in the Win8 Store as well as part of the operating system which launches when the customer fires up the computer for the first time. The use of these apps provides users with some great choices that can make computing simpler, easier, or just more fun.

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